The 6 Top Reasons to Buy Fresh Local Coffee

Stop drinking stale boring big box coffee. Discover the flavor of better, fresher local independent coffee

The 6 Top Reasons to Buy Fresh Local Coffee

coffee will always be a staple for most people regardless of where you are in the globe. 

A significant fraction of coffee drinkers in every corner of the world would claim that locally roasted coffee will always be their go-to coffee. Choosing locally roasted coffee over the commercial big box ones in grocery stores and big chain coffee stores, offers a lot of benefits. 

Here are the top six reasons for buying locally roasted coffee: 

1. Freshness and quality


The quality of a roasted coffee is always correlated to its freshness. 


A coffee’s freshness clock starts from the moment it is taken away from the roasting equipment and optimally retains this quality up to 3-14 days. This exceptionally modest time frame of coffee freshness is more attainable in locally roasted coffee than in commercial coffee. With locally roasted coffee, you are guaranteed a high quality coffee that has been roasted within the freshness clock. 


How does stale big box coffee bought in grocery stores different from the locally roasted ones? 


Coffee mostly acquires stress during long transport time after roasting. These stressors are in the form of extreme changes in temperature, humidity, and pressure. The unwanted “coffee stress” are essentially prevented in locally roasted coffee which are usually roasted, packaged, and displayed for selling in one place. 


Locally roasted coffee is most often transparent with their roast date, allowing you to know how long it has been roasted in relation to the time of purchase. 


When the roast date is not indicated on the packaging, freshness is still more likely in locally roasted coffee over the commercial ones—a big edge that can only be within reach in small-scale locally roasted coffee productions and impossible to attain in mass-produced big box coffees. 

Big box coffee may have a “best before” date on their packaging rather than the roasting date usually present in locally roasted coffee. 


Taking these into consideration, choosing between locally roasted coffee and big box coffee will always be a decision between fresh coffee or stale coffee. Once you get to try locally roasted coffee, you’ll always smell and taste the difference! 



2. Flavor Uniqueness


Locally roasted coffee will embody a flavor unique to the bean origin. 


It is also usually locally sourced. It is processed and roasted in small stores or factories using traditional methods and technologies, and is often sold where it is roasted. 


In order to keep up with massive production quota, big box coffee manufacturers source coffee beans from different suppliers. These coffee beans are subjected to different microenvironments, soil type, altitude, fertilizers, moisture, and etc. 


Raw coffee beans for commercial coffee is also usually shipped hundreds to thousands of miles from the industrial plant, where they are further processed and roasted. All these factors significantly contribute to the flavor outcome. 


To equalize the contrasting flavors from different coffee sources, pre-processing techniques and additives are used in order to achieve their trademark flavor. This complex and tedious process involved in producing big box coffee you see filling the aisles of grocery stores makes the coffee product boring and stale. 


All of these tedious and complicated processes don’t exist in independently roasted coffee. The quality is superior--the simpler the approach, the more flavors are preserved. Buying locally roasted coffee ensures the core organic flavor and aroma distinct to the coffee bean. 


The traditional techniques applied in the preparation of small batch coffee contributes to its distinct flavor unique according to its locality. This is the reason why locally roasted coffee usually tastes different than commercial coffee—it hits home. 


3. Diverse Options


Local coffee roasters apply their own roasting techniques and source from different coffee bean suppliers. 


Independent local coffee shops usually create their own signature coffee preparation, applying their own unique techniques during the pre-roasting, roasting, and brewing process. Much care, consideration, and passion is spent on bringing out locally roasted coffee that the process is deemed as art in itself. Monitoring the change in color, anticipating the audible cracks, getting a whiff of the aroma, feeling the oils on the bean surface, and tasting the final product—implies the use of all the five senses in the roasting process, just as how an artist creates any form of craft. 


Each roaster has their own unique technique in producing their craft. 


This produces their own unique distinct roasted coffee  contributing to the diversity of flavor for the coffee drinker. Locally roasted coffee gives you more options to choose from according to your taste and your mood. Some shops even grow coffee in their own farms, ensuring close quality control from seed to cup. 


4. Supporting Coffee Farmers


Locally roasted coffee is usually sourced from small farms in the sourced country. Local coffee roasters have a strong trade connection with small farmers, ensuring that the time and effort poured into growing high quality coffee is paid deservedly and lawfully. 


With direct trading between local coffee roasters and coffee farmers, middlemen are cut out of the business picture, maximizing income for small coffee farmers. Consuming locally roasted coffee does not only mean you get to support local farmers, but also improve sustainability in the global economy. 


Did you know how a cup of locally roasted coffee can get a long way?


5. Healthier and Guilt-Free


Locally roasted coffee is processed in small batches, usually roasted according to regular demands. This ensures that great attention is given into roasting the coffee beans, consequently ensuring quality. 


No preservatives are added to extend the shelf life of locally roasted coffee. Little to no additives are used as organic and pure coffee flavor is usually the trademark of locally roasted coffee. 


This is in contrast to big box coffee wherein they involve many manipulations in the coffee flavor and quality, ensuring longer shelf-life and flavor consistency. All these meticulous operations in manufacturing coffee sacrifice flavor, quality, aroma, freshness, and health benefits. 


In fresh locally roasted coffee, all these aspects are maintained. Moreover, local coffee roasters mostly source from coffee suppliers exercising sustainable practices in protecting the environment. 


Local Coffee roasters also look out for designations such as Fair Trade and USDA certifications, ensuring that the coffee beans sourced are not grown with chemicals harmful for both the consumer, the farmer, and the environment. In other words, locally roasted coffee is not only a taste-good coffee, but also a feel-good coffee. 


6. Convenience


Many local independent coffee roasters partner with pinkmoon coffee to make it more convenient for you to enjoy better fresher coffee. We’re a platform that can connect coffee roasters to potential customers. We can send you roasted coffee from different independent roasters on a monthly or bi-weekly subscription. This helps ensure that you never run out of free coffee and also gives you the chance to try different coffee specialties, earn perks, and be matched with your favorite coffee blend.